303-Digital Content and Social Media

In Turkey, an internet user spends an average of nearly 3 hours a day on social media. This interest in social media platforms provides an appropriate environment for civil society organizations to communicate with their target groups, raise awareness, and run campaigns for change. Maintaining a strong social media presence has become increasingly important for CSOs to achieve their goals.

The face-to-face program "303 - Digital Content and Social Media" is supported by applications that address social media and content in online content. In this program, we start creating interaction-focused communication and content on social media. In this context, we focus on digital text writing in addition to visual content production. We also address content suitable for social media channels, along with search engine optimization. The training, which includes applications for measuring, an important part of social media management for CSOs, aims to increase the digital visibility of human rights-based CSOs.

• To compare traditional content with digital content and understanding the concept of digital content and the characteristics of quality digital content.
• To understand the process of producing digital texts, graphics, videos, and podcasts.
• To learn social media and related concepts such as hashtags, interactions, access, filter bubble, and echo chamber.
• To learn the features of popular social media platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and Pinterest.
• To discover which social media platform can be used for which purposes.
• To explore what needs to be done to create a community and network on social media.
• To prepare content suitable for social media channels in addition to search engine optimization.
• To learn how to measure, an important part of social media management for CSOs.